makemd/server/src/services/PixelFeedbackService.ts

import { logger } from '../utils/logger';
import db from '../config/database';
import { AdviceService } from '../domains/Strategy/AdviceService';

export interface PixelEvent {
  tenantId: string;
  shopId: string;
  externalProductId: string;
  eventType: 'VIEW' | 'ADD_TO_CART' | 'PURCHASE';
  revenue?: number;
  currency?: string;
  timestamp: Date;
  traceId?: string; // 增加 traceId 支持
}

/**
 * [BIZ_AIS_01] 流量与转化套利回流 (Pixel Feedback Loop)
 * @description 监听独立站转化事件，并反哺套利策略模型
 */
export class PixelFeedbackService {
  private static readonly PIXEL_LOGS_TABLE = 'cf_pixel_logs';

  /**
   * 记录转化事件 (BIZ_AIS_01)
   */
  static async recordEvent(event: PixelEvent): Promise<void> {
    const traceId = event.traceId || `PIXEL-${Date.now()}`;
    logger.info(`[Pixel] Recording ${event.eventType} for Product: ${event.externalProductId}, Tenant: ${event.tenantId}`);

    // 1. 持久化事件日志
    await db(this.PIXEL_LOGS_TABLE).insert({
      tenant_id: event.tenantId,
      shop_id: event.shopId,
      external_product_id: event.externalProductId,
      event_type: event.eventType,
      revenue: event.revenue || 0,
      currency: event.currency || 'USD',
      created_at: event.timestamp
    });

    // 2. 如果是购买事件，触发套利策略回流 (BIZ_AIS_01)
    if (event.eventType === 'PURCHASE') {
      await this.processPurchaseFeedback(event, traceId);
    }
  }

  /**
   * 处理购买反馈：更新套利记录的转化率与销量 (BIZ_AIS_01)
   */
  private static async processPurchaseFeedback(event: PixelEvent, traceId: string): Promise<void> {
    // 查找关联的套利记录
    const arbitrageRecord = await db('cf_arbitrage_records')
      .where({ tenant_id: event.tenantId, external_product_id: event.externalProductId })
      .first();

    if (!arbitrageRecord) {
      logger.info(`[Pixel] No matching arbitrage record for Product: ${event.externalProductId}`);
      return;
    }

    // 更新销量与转化率
    const newSalesCount = (arbitrageRecord.sales_count || 0) + 1;
    const totalViews = await db(this.PIXEL_LOGS_TABLE)
      .where({ external_product_id: event.externalProductId, event_type: 'VIEW' })
      .count('id as count')
      .first();
    
    const viewCount = totalViews ? Number(totalViews.count) : 1;
    const newConversionRate = newSalesCount / Math.max(viewCount, 1);

    await db('cf_arbitrage_records')
      .where({ id: arbitrageRecord.id })
      .update({
        sales_count: newSalesCount,
        conversion_rate: newConversionRate,
        updated_at: new Date()
      });

    // 3. 识别失衡场景并生成策略建议 (BIZ_AIS_01-EXT)
    await this.analyzeAndTriggerAdvice(arbitrageRecord, newConversionRate, traceId);
  }

  /**
   * 性能异常识别与 Advice 生成 (BIZ_AIS_01-EXT)
   */
  private static async analyzeAndTriggerAdvice(record: any, conversionRate: number, traceId: string): Promise<void> {
    const profitRate = record.initial_profit_rate;

    // 场景 1: 高毛利低转化 (建议降价)
    if (profitRate > 0.4 && conversionRate < 0.01) {
      await AdviceService.recordAdvice({
        tenantId: record.tenant_id,
        shopId: record.shop_id || 'DEFAULT',
        traceId,
        insight: {
          type: 'PRICING',
          title: 'High Profit / Low Conversion Anomaly',
          description: `Product has ${ (profitRate * 100).toFixed(0) }% margin but <1% conversion. Suggest lowering price to stimulate sales.`,
          impact: 'high',
          confidence: 0.85,
          suggestedAction: 'Lower price by 10% to test conversion lift.',
          metadata: { productId: record.product_id, currentMargin: profitRate, conversionRate }
        }
      });
    } 
    // 场景 2: 高转化低毛利 (建议提价)
    else if (profitRate < 0.15 && conversionRate > 0.05) {
      await AdviceService.recordAdvice({
        tenantId: record.tenant_id,
        shopId: record.shop_id || 'DEFAULT',
        traceId,
        insight: {
          type: 'PRICING',
          title: 'Low Profit / High Conversion Opportunity',
          description: `Product has high conversion (>5%) but thin margin (<15%). Suggest increasing price to capture more net profit.`,
          impact: 'medium',
          confidence: 0.80,
          suggestedAction: 'Increase price by 5% to optimize ROI.',
          metadata: { productId: record.product_id, currentMargin: profitRate, conversionRate }
        }
      });
    }
  }
}